Pair Vote was launched by Gerry Kirk during the federal election in 2008, as a means to bring attention to the need for voting reform. It was an experiment that surpassed my expectations. Clearly Canadians become inspired when given an opportunity to make a real difference. They want real change in the way government works, and many see voting reform (like I do) fundamental in that change. You can read a full report including impact of vote swapping on the federal election.